Wix has become pretty well known over the last few years, in part due to budget-busting marketing campaigns starring stars like Heidi Klum, Jason Statham and Gal Gadot, better known as Wonder Woman. But let's start with the basics. Today, Wix is the biggest player in the website building landscape and hosts a whopping 110 million websites.
Wix offers an easy drag-and-drop site builder to create small websites. There are 100s of free templates available. Wix provides its own web hosting as well as domain names (free and paid). The Wix App Market makes it easy to add extra functionality such as photo galleries or ecommerce.
Who Should Use Wix?
Their visually impressive layouts are designed for small businesses, restaurants, online stores and artists such as musicians and photographers. They are optimized for mobile devices and can be spiced up with one of the numerous apps available from the Wix App Market.
In a way you can compare Wix to a prefabricated house: the fundamental structure already exists and can’t be changed. You can, however, paint the walls to your gusto (choose a theme) and add the furniture you love (photo galleries and other apps).
In fact, I used it to create our own bilingual company website called Tooltester.net. We had a particular design in mind and just needed a quick way to build it. Also, I didn’t want to have to think about security updates etc. which meant WordPress wasn’t an option.
In the end I considered both Weebly and Wix (our top-rated builders) and went for Wix. With Weebly there was just no perfect way to make our design look good on mobile devices. Working with the Wix editor was a breeze, offering handy tools such as photo filters and animated texts. But before getting ready to swipe your credit card, keep in mind that every website has different requirements.
Wix's Pricing Options
Wix is available for free for as long as you want, but if you require professional features like your own domain name or ecommerce, you must choose from one of their premium plans ranging from “Combo” to “Business VIP”. The cheapest ad-free plan with a custom domain name costs $13 per month.
|$0||FreeCreate a free website with Wix ads. Not included: your own domain name.|
|$5||Connect DomainConnect your own domain with your Wix site. Your site will still show Wix ads. (Plan is not available in all countries).|
|$13||ComboIdeal for smaller professional websites. No ads and plenty of storage.|
|$17||UnlimitedThe right plan if you need a lot of web space (up to 10 GB included).|
|$23||Business & eCommerceBest plan to create an online store or use premium apps like Wix Bookings or Wix Hotels. Higher plans (VIP & Unlimited) available too.|
Monthly prices for 1-year contracts; Domain included in selected packages.
From our view, Combo is by far the best plan for regular websites without ecommerce. It is ad-free, includes a domain name for 1 year and provides enough storage for most needs. Find our detailed analysis of Wix’s premium plans here.
Wix Pros and Cons
- Highly intuitive and easy-to-use editor
- Great value for money and help features
- Highest public recommendation of any website builder
- Can’t switch templates after your website goes live
- May have to spend more on third party apps to scale your website
- The sheer choice and amount of customizable options can be overwhelming
Overview of Wix
Wix is used by over 100 million people across 190 different countries. It’s an affordable, easy and hassle-free way of creating your own website in a matter of minutes.
Building your own website used to be something only whizkid coders could do. Or people who were rich enough to pay whizkid coders to do it for them!
But thanks to Wix, now everyone can create a website of their own. Whatever your skill level, Wix’s powerful template editor gives you full creative control – without needing to know a word of code.
If you have a look at some of the website examples that are created by Wix, they’re beautiful and professional.
Wix isn’t the only drag-and-drop website builder, of course. But it’s the best in the world today.
Why do we think that? First off, it covers hundreds of industries – many more than any other website builder. Just check out what it’s got for…
Since launching in 2006, Wix has swiftly established itself as the market’s leading website builder. Before we get our teeth into this review of Wix, though, let’s take a step back and explain what a website builder actually is:
A website builder is an online platform that helps you create your own website, without coding.
There are two main types of website builders – the classic template-based platforms, and the more modern AI (Artificial Intelligence) platforms.
A classic website builder lets you pick from a vast range of pre-designed templates. You can then easily customize the template and populate it with all your own content, adding in useful features as you go.
AI website builders work by asking you a series of questions, like the type of website you’d like, and your design preferences. After that, it creates a website for you. You can still make some tweaks to the design, but this approach is really for people who need a simple website up fast.
Wix is a classic template website builder and an AI platform rolled into one. You can choose from over 500 industry-specific templates and make use of its incredible drag-and-drop editor. Or if you’d prefer, use Wix ADI and let Wix design a website for you!
Wix comes with a big reputation, but here at Website Builder Expert, it’s our job to scratch beneath the surface and tell you exactly how good it is. Unlike many Wix reviews, we conduct our own thorough research and testing to bring you expert analysis.
Throughout this review of Wix, you’ll learn about its strengths and weaknesses, how suitable Wix is for different types of websites, and how it fared when we put it through its paces.
How Easy is Wix to Use?
We asked lots of everyday people to give Wix a try and tell us what they thought.
The feedback we got speaks for itself – people loved Wix! Here are just a couple of their thoughts:
“I was genuinely surprised that making a website could be done that quickly. I didn’t think that it would all get done, but in an hour, I’ve done everything.”
“Once I’d got to grips with it, it became really easy. I can see myself definitely using Wix to actually create my own personal website.”
With Wix, you have two choices – Wix Editor or Wix ADI. Wix Editor uses drag-and-drop functionality, meaning anything on your website can be repositioned simply by clicking and holding the item, then moving it where you want.
Wix ADI will design your website for you. You answer a few questions about the type of website you’d like, and before you know it, your own personal, unique site will be created before your eyes. You can make edits to the final design, but this process is not ideal if you want total control.
Think of it like playing a game on your phone compared to a games console. You can still play the game on an app, and it’s easier, but you’re not getting the same level of control or experience you would from the games console.
For those who are a little more tech savvy, you can also use Wix Code. This lets you access and edit the raw HTML behind your template for even greater customization. Using Wix Code is by no means essential, but the option’s there if you want to dig a little deeper.
After everyone finished testing Wix, we asked them if they’d recommend it.. Well, the results are in – and they’re glowing.
A massive 88% of people who used it would highly recommend Wix to a friend.
To put that score into some context for you, that recommendation is:
- 24% higher than Weebly’s
- 20% higher than Squarespace’s
- 12% higher than GoDaddy’s.
People loved the freedom Wix gave them when editing, and just how easy it was to drag and drop things around their website. They were also amazed at just how quickly they could create something they’d be happy to publish online.
The only criticism people had was that to begin with, Wix can feel overwhelming. There’s so much choice – in templates, features and customization – that it takes a few minutes to settle into the platform.
For pure ease of use and creative control, though, Wix is unrivalled.
Who is Wix Best For?
Depending on your needs, Wix could be just the answer you’re looking for. However, there may be another platform out there better suited for the job. Below, we’ll run through why people build websites, discuss what Wix is capable of, and suggest other options to Wix if we feel there are better out there.
Business websites are Wix’s bread and butter. There are hundreds of templates to choose from, designed specifically for different industries. From handy services to advertising and marketing, real estate to finance and law, everything is covered.
Wix also has a whole host of amazing business features – like subscription forms, appointment bookings and email marketing – and an app market bursting with amazing add-ons.
If you’re looking to start selling online, Wix eCommerce has you covered. Create your own stunning online store with ease and speed using Wix Editor or Wix ADI.
Wix lets you sell an unlimited amount of products – physical, digital, or a service. You can also create discount and promotional codes, control your shipping options, and even manage your store on the go through its mobile app.
If you want to take your online store to the next level, we’d recommend using a Wix app called Ecwid. This gives you access to guest checkouts, inventory tracking, social commerce and more.
Wix has also put a lot of energy into making its ecommerce analytics much more powerful. Through its dashboard store analytics you can now access in-house data to rival that of dedicated ecommerce platforms.
That said, if you’re generating six-figure monthly profits and need a powerful platform capable of managing bulk orders and scaling with you, look at either Shopify or BigCommerce. These are ecommerce website builders designed solely for building online stores.
Personal websites are another strength of Wix’s. Whether you need a site for an event (like your wedding), a portfolio to showcase your work, or even just an online résumé, Wix has you covered.
There are templates for almost everything imaginable, and with Wix’s intuitive editor, you can really get your personality across.
However, if you’re in a creative field – such as photography, art or graphics – you may be better off using Squarespace. Its templates are beautiful, and cater better to those areas.
Wix provides more than enough features for you to create a fantastic blog. That said, if you need a website solely for blogging, there are better options out there.
Wix allows you to create blog posts, separate them into categories, social bookmark, and even add a comments section and search bar for your users. Perfect if you need a blogging section for your site.
For a more rounded experience, though, you can’t look past Weebly. Weebly’s blogging features are excellent, and they’re used by some of very well-established bloggers.
When speaking to our users, some expressed concern about whether you could outgrow a Wix website. In all honesty though, unless your website’s going to become a global, household name, Wix has more than enough about it to scale with you.
Wix’s app market is great, and is always releasing new, exciting add-ons that will enhance its websites – either in terms of the functions it can perform, or the quality of existing ones.
As mentioned, if you need a big, powerful ecommerce website, Wix may not be the best fit. Otherwise, Wix’s developers are constantly improving the platform, and it keeps pace with almost every need.
How Good are Wix’s Templates?
Wix’s templates all look like designer websites. There are hundreds to choose from, and the designs are bang up to date with the latest trends.
Any of them can give your site the stylish, professional look it needs – even if you have no design or coding skills at all.
All Wix templates are categorized into types of websites – such as business, blogging, photography etc – and are completely mobile responsive. This means your website will adjust automatically to fit both mobile and tablet screen sizes.
One downside to using Wix is that you can’t switch templates after your site has been published online. Make sure you don’t rush to pick a favorite template – if you switch templates later on, you’ll lose your content and customizations.
If that’s a deal breaker for you, you may prefer Squarespace. Squarespace’s templates are less flexible than Wix’s, but you can switch between them whenever you want.
We sat down with an industry-leading web design expert to get their opinion on Wix’s templates compared to other top platforms out there. Here’s what they had to say:
“I like Wix because it has these coherent features that run down the page. It’s the only website builder that has a sense of personality, although Weebly and Squarespace probably follow more consistent design patterns”
Wix’s templates are ready-made websites in their own right. You can keep the dummy content and publish right away if you want, but to make a site your own, you’ll need to do some editing.
Wix makes basic tweaks very easy. For example, to edit text, just click the dummy text and type away. Changing its size is also a simple matter of dragging a slider:
It’s also simple to upload content from your laptop or other online accounts, such as Facebook or Instagram.
When you start getting more creative, Wix really comes into its own. You’ll soon find you can really turn that template into something special.
The animation button is a great example. You can bring almost any feature to life – heading, photo, menu or whatever – by making it zoom, fade out, or even spin onto the page.
Wix also has hundreds of additional site features, which you can add by dragging them onto the template.
You can add blogs, restaurant menus, contact forms, music players, maps, interactive slideshows, video backgrounds… much more than we have room to list here!
Once you’ve added extra features, most can be customized by changing their size and behavior, or adding effects like animation.
Wix offers a huge library of professional photos, graphics and videos, all free to use on your site. Wix’s free media content can save you tons of time and decision-making.
While its templates and features steal the show, it’s Wix’s tools that keep things ticking over behind the scenes.
We’d be here all day if we wanted to list every single one of Wix’s tools. So, we’ve picked out some of the most important ones for you to consider.
Wix’s built-in tools are excellent, but they can’t quite do everything. Fortunately, if there’s something they can’t do, there’s probably a Wix app that can.
Wix App Market contains hundreds of third-party site features that make your website do more, better.
Wix apps are like the ‘plugins’ you can add to WordPress, or the ‘extensions’ you can add to Chrome; different names, basically the same thing. They make a platform even more powerful, and let you benefit from the work of hundreds of developers.
Wix apps are very popular. Wix users are currently installing apps at a rate of 44,000 apps per day – that’s 16 million app installations per year!
Unlike Wix’s built-in site features, Wix App Market apps all come with descriptions, user reviews, and video demos. That means you’ll get a pretty good idea of an app’s pros and cons before you decide to use it.
Wix App Market Review – One of our many Wix reviews, focusing on its app market.
Help & Support
The question mark buttons scattered throughout Wix’s editor are small in size, but mighty useful!
Each button opens up a box packed with clever tips about the tool it’s attached to, drawn from Wix’s huge Help Center. Some boxes even feature a video tutorial.
If you’re looking for a more personal touch, you can get in contact with Wix directly via email or phone from Monday to Thursday, 5am-5pm EST.
Wix doesn’t currently offer live chat support, but you can get your questions answered by contacting Wix directly on social media, or by a fellow user on Wix’s official forum.
Domains and Social Media Integration
If you sign up to any of Wix’s premium plans, you’ll get a custom domain name free for the first year. The renewal price is $16.89 annually, and you can also transfer an existing domain and connect it to your Wix site for as little as $5 using its Connect plan.
Connecting your website to your social media accounts is a great way of increasing engagement for both. Wix allows you to add social buttons, likes, shares, feeds and follower counts into your website, so people can easily find and follow you.
One thing Wix hasn’t cracked yet is multi-channel selling. Currently, you can’t sell products directly on social media or marketplaces like you can with Shopify and BigCommerce.
When it comes to SEO (Search Engine Optimization), Wix is one of the best website builders at helping you rank highly on Google. You can edit meta titles and descriptions, customize URLs, and even tweak header code.
There’s also a whole host of SEO apps available from Wix’s app market if you need guidance or keyword support. From our own SEO testing, only Weebly came close to Wix for how good its SEO offerings were.Want to learn more about SEO? Read our amazing guides for pro tips:
Security, Backups and Restores
All Wix websites come with built-in SSL security certificates. SSL stands for ‘Secure Sockets Layer’, and all it really means is that your visitors will know the site they’re on is safe thanks to the little padlock icon that appears next to your URL.
To stop you tearing your hair out should anything go wrong, Wix also has a handy autosave feature. Multiple versions of your website will be backed up, so you can restore your website to a previous point in a matter of clicks. Phew!
Wix Ascend (Marketing)
As the name suggests, Ascend by Wix helps your business reach higher levels. It’s an all-in-one solution, letting you connect with customers, automate your workflow, and generally promote your business.
What makes Ascend so different? While Squarespace and Weebly have introduced more marketing tools, the Wix package is much more ambitious. It covers 20 product areas all in one place, including:
- Live chat
- Wix automations (like personalized messages and notifications)
- Email marketing
- Social media posts
Like the sound of that? Ascend by Wix is available as a separate subscription, ranging from just $9 to $45 per month. Let’s take a look at what you can get on each plan below.
|Lead Capture Forms||50||150||Unlimited|
|Email Marketing Campaigns Per Month||5||20||Unlimited|
|Emails Per Month||9,500||50,000||1,000,000|
|Social Media Campaigns Per Month||5||20||Unlimited|
This shows how much Wix can help your business grow, and with three pricing options, it suits almost anyone. Will your website be in the ascendancy this year?
Wix Pricing and Value for Money
No review of Wix would be complete without looking at what it’s actually going to cost you. Well, for starters, it doesn’t have to cost you a thing!
Wix has a free plan as well as a total of seven paid premium plans, ranging from $11 – $35 per month. The higher your plan, the more features you unlock, such as removing Wix ads from your website and getting your own custom domain free for one year.
Wix also has a two-week money-back guarantee, so if you don’t like what you see, you can request a refund straight away.
Here’s a closer look at what you get with each plan:
he higher up the plans you go, the more features you get (and templates, and apps, and support – more of everything!) Plus, the longer you sign up for, the better value your plan will be.
For example, if you pay for a one or two-year plan up front, you can save between 25% and 43% per year.
If great value is what you’re after, then Wix’s Pro plan is for you. It’s designed for small businesses who need company branding taken care of for them. You get a free logo designed – normally worth $50 – and access to Ascend, Wix’s marketing tool.
Wix’s most popular plan, though, is its Business Unlimited plan. Unsurprisingly, you get unlimited bandwidth, along with access to all of Wix’s main help services, features and apps. You can even build your own online store with Wix’s excellent ecommerce tools.
Wix Review: Summary
Wix makes it easy to create a stunning, powerful, interactive website for any project, business or idea you could possibly imagine – and you can do it all in an afternoon, no coding required.
Its designer templates give you a big head start. It lets you customize extensively using drag-and-drop controls, which are more powerful than those you’ll find in any other website builder.
Wix’s best premium features only cost a few bucks a month. They’re excellent value – and they’ll make your visitors think you’ve paid thousands of dollars for a custom-built website.
We’d recommend Wix to anyone looking to build either a small business or personal website. For businesses, Wix has brilliant templates, SEO and marketing tools, and tons of apps to help you scale. For personal sites, you have everything you need for blogging, portfolios or CVs at your fingertips.
Wix doesn’t have everything for everyone, though. Its ecommerce functions aren’t as powerful as Shopify’s, and it doesn’t let you switch templates or get help via live chat – both of which are offered by Squarespace.
None of those drawbacks are deal breakers for us. For example, we think the quality of Wix’s support more than outweighs the fact that there’s no live chat option.
It’s easy to get started with, and doesn’t cost a dime. Remember, all Wix premium plans come with a two-week money-back guarantee, no questions asked (although you can use Wix free forever, if you want).
Wix needn’t cost you anything other than half an hour of your time, so give it a whirl! After all, that’s the best way to find out if it’s really the right website builder for you.